MY-AIT Career Consultation USA
20 min • Free
LICENSED & CERTIFIED
DEKRA
AZAV-certified
Florida CIE
License no. 13240
Ministry of Labor
Israel, no. 48423
ABOUT AIT
AIT in figures
1,000+
Students trained during 2025
30+
Years of teaching tech skills
6
Campuses & coworking spaces
73%
Graduates hired after study
Hiring rate: school-wide results, verified in a DEKRA audit.
Partners and platforms
The same professional tools companies use, included in your study access.
DATEV
Accounting
Education tools
Lexware
Accounting
Microsoft
Education tools
IXL
English & math
Wix
School platform
Zoom
Live classes
Certifier
Credentials
TOOLS
AI for your marketing tasks
Explore how AI can help with research, writing, planning and analysis. Review the output before using it in a campaign.
Audience research
Competitor comparisons
Creative briefs
Content plans
Marketing copy
Ad variations
Landing-page messages
Campaign reviews
METHOD
How you’ll learn
Explore a topic.
Apply it to your project.
Join one live class a week. Work on your own marketing ideas between sessions and check whether the result serves your audience and goal.
Understand
Start with the customer, the problem and the evidence behind your message.
Create
Use AI to develop ideas, drafts and variations. Edit them for your brand and channel.
Review
Check facts, tone and campaign results. Decide what to improve or test next.
CURRICULUM
Course curriculum
Four practical blocks connect research, messaging, content and campaign improvement. Apply the weekly topic to a project of your own.
01
Audience & competitor research
Use AI to organize research questions, compare competitors and explore customer needs. Check sources and separate evidence from assumptions.
Audience · Competitors · Research
03
Copy & campaign ideas
Draft and edit posts, emails and ads. Develop variations for different channels and connect your message, call to action and landing page.
Copy · Ads · Landing pages
02
Positioning & planning
Turn research into a clear value proposition, creative brief and content plan. Decide what to say, who it is for and which channels to use.
Value proposition · Brief · Content plan
04
Review & improvement
Check facts, brand voice and AI-generated claims before publishing. Use feedback and campaign data to decide what to improve and test next.
Quality checks · Results · Experiments
OUTCOMES
Skills you'll gain
Organize audience and competitor research
Write clear briefs for creative work
Build a practical content plan
Draft and edit marketing copy with AI
Create ad and social post variations
Connect ads, calls to action and landing pages
Review results and plan your next test
INCLUDED
Learning you can use at work
Weekly live class
Explore practical uses of AI in marketing with a teacher.
Your own projects
Bring a real marketing task and apply what you learn.
Research practice
Work with customer questions, competitor comparisons and sources.
Clear creative briefs
Explain the audience, goal and message before creating materials.
Content planning
Connect topics, channels and the purpose of each publication.
Copywriting practice
Draft and improve posts, emails and advertising messages.
Campaign variations
Explore different approaches for your audience and channels.
Quality checks
Review facts, tone and AI-generated claims before publishing.
Learning access
Participation and materials are available during your paid access period.
COURSE ACCESS
Choose your study option
Join AI for Marketing through an eligible AIT study plan or subscription.
AIT STUDY PLAN
Marketing classes within your plan
Ask the team whether weekly marketing classes are included in your program and how long your access lasts.
Smart Club · $149/month
For graduates after 12 paid months of study: continued access to all courses, no registration fee.
German Funding
Bildungsgutschein via Jobcenter or Agentur für Arbeit. We help with the papers; the provider decides.
US Funding
Guidance on funding routes and application requirements. The provider makes the decision.
Need help choosing?
Tell us about your marketing experience and the tasks you want to solve. We’ll explain the weekly format and available study options.
MY-AIT Career Consultation USA
20 min • Free
OPPORTUNITIES
Where you can apply these skills
Use AI on practical marketing tasks, from your first research questions to the next campaign review.
Research
Understand your audience
Organize customer needs and competitor findings before choosing your message.
Content
Plan useful publications
Build a content plan and prepare posts or emails with a clear purpose.
Advertising
Develop campaign ideas
Create ad variations and connect them to a relevant landing page.
Analysis
Choose what to improve
Use campaign data and feedback to plan your next experiment.
YOUR NEXT STEP
Explain your marketing decisions
Use your project to show how research, content and campaign planning fit together.
The audience
Describe who you want to reach and which need you address.
The message
Explain the value proposition and the evidence behind it.
The materials
Show how your posts, ads and landing page support the same goal.
The next test
Use results or feedback to explain what you would change next.
YOUR PATH
From research to a campaign
Explore the audience
Organize questions, compare competitors and check customer needs.
Plan your message
Define your value proposition, creative brief and content plan.
Develop your campaign
Prepare copy and variations. Connect your ads, calls to action and landing pages.
Review and improve
Check facts and brand voice. Use feedback and results to choose the next test.
New groups start every month.
SCHEDULE
One class a week. Practice in between.
FORMAT
Live online
Classes per week
1
Between sessions
Work on your own ideas and projects
Starting level
Beginner
New groups
Monthly
Access to classes and materials
During your paid study or subscription period
Confirm the current timetable with AIT
PROJECT
Your marketing project
Bring together audience research, a creative brief, a content plan and campaign materials. Show how your message leads from an ad or post to a landing page.
A clear idea, developed through practice.
Explain what you checked, what you learned and what you would test next.
TEAM
Meet the AIT team
STUDENTS
